ABOUT YoYO Let’s Go!
YoYo Let’s Go! was founded in 2016 by Lorraine Turner:
"City visits should be full of adventure - exploring incredible cultural sights, finding fabulous local shops & eateries, and experiencing brilliant events and festivals. From my experience as a parent and through research conducted with Anglia Ruskin University, doing this with kids in tow, proves to be a challenge.
There’s so much to inspire in cities, and it was really important for me to be able to show my kids the sights in a fun way. Reading the facts from a guidebook or online is a surefire way to turn off the kids’ interest! I wanted to make history, art, world-changing people and discoveries really come alive. Wouldn’t it be great for kids to use tech to be entertained and engaged with culture and history, encourage them to discover a taste for adventure and a love for cities - all while helping parents with expense and planning?
I wanted to find the easiest ways to travel into a city, and seek out those essentials like baby-changing, family-friendly lunch stops, and great offers. Being a tourist with children, it’s tempting to take the easy option - just visiting the usual top-rated places and chain restaurants - but we're missing out on the real character and gems that our cities and local businesses have to offer. YoYo Let’s Go! has been designed with all this in mind, with families and child-friendly locations our number one focus."
YoYo Let's Go! is supported by an advisory board of experts in tourism, management & game development. We're supported by the European Regional Development Fund, the REACTOR programme at Anglia Ruskin University, and Innovate2Succeed delivered via Exemplas & InnovateUK. The product is currently undergoing redevelopment, including AR game trails, to be launched soon. Look out for new YoYo Let’s Go! locations coming soon!
If you’d like to find out more, we'd love to hear from you. Please drop us a line!